How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times … and several different hammers … to identify my niche market (“sweet spot”) and stick with it. One nasty hammer was a landlord/tenant matter that my then-law … Read More
When the Answer is Software and Not More Service
Listen to the Episode Below: When it comes to scaling, service businesses get stuck in the time for dollars equation. How can we increase our income without magically creating more time? We can always find ways to cut costs, spend less, work faster, or delegate to other people. How can technology solve this problem? What … Read More
Top tips in creating a flexible work environment
Recent findings by Adobe indicate that 55 million—or 35% of the total U.S. workforce—are choosing to freelance. To be part of the “gig” economy. Also, many U.S. workers now consider work/life balance and flexibility to be the most important factors in considering job offers. According to a 2013 PriceWaterhouse Coopers study, 64% percent of Millennials … Read More
Is Your Business “Flexible”?
As seen in Enterprising Women Magazine How to Welcome Flexible Work Arrangements into Your Company There are many reasons people seek location flexibility for work. But for those who equate “workplace” with a brick-and-mortar office where physical presence provides accountability, the new trend toward “location independence” can be a challenge. Recent findings by Adobe indicate … Read More
Putting the Brakes on Business Growth
Listen to the Episode Below: I’m sure you’ve never been told as a business owner to deliberately hold back your growth, but it can be the wisest move you make. Natalie MacNeil, the Emmy award winning media entrepreneur, will vouch for it. Natalie encountered the limits of “growth for growth’s sake,” and took a step … Read More
Are Your Leads Like Tootsie Pops?
How many leads does it take to get you a sale? Reminds me of the classic commercial for Tootsie Pops: “How many licks does it take to get to the Tootsie roll center of a Tootsie Pop?” Mr. Cow, Mr. Fox and Mr. Turtle don’t know because they never got that far without biting. Mr. … Read More
Growing Your Business, Your Way
Your way. My way. Frank Sinatra made that song famous. And its message–“I did it my way”–resonates for small business owners who want to be free from the hum-drum, cookie-cutter ways of running their business (and their lives) like everyone else in their industry. There are so many options for designing a successful business. If … Read More
Creating a Subscription Model … Then Stepping Back
Listen to the Episode Below: Touching base and staying involved in all of the goings-on in your business can be a circus! How can you balance every customer relationship and still feel like you’re giving them 100%? (Answer: You just can’t). But there are things you can do that will help you manage your time … Read More